BMW theme by Ianes93
Download: BMW.p3t
(7 backgrounds)
Formerly | Rapp Moterenwerke AG |
---|---|
Company type | Public (Aktiengesellschaft) |
FWB: BMW DAX component | |
Industry | Automotive |
Predecessors | |
Founded | 27 October 1913Rapp Motorenwerke) | (as
Founder | Karl Rapp |
Headquarters | , Germany |
Area served | Worldwide |
Key people |
|
Products | |
Production output |
|
Brands |
|
Services | Car-sharing services, financing, leasing, insurance and other financial services |
Revenue | €142.610 billion (2022)[1] |
€23.509 billion (2022)[1] | |
€18.582 billion (2022)[1] | |
Total assets | €246.926 billion (2022)[1] |
Total equity | €91.288 billion (2022)[1] |
Owners |
|
Number of employees | 149,475 (2022)[1] |
Website |
|
Bayerische Motoren Werke AG, commonly abbreviated to BMW (German pronunciation: [ˌbeːʔɛmˈveː] ), is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945 creating engines for aircraft that were used in the Second World War.
Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2017, BMW was the world's fourteenth-largest producer of motor vehicles, with 2,279,503 vehicles produced[3] and in 2022 the 7th largest by revenue.[4] In 2023, the company was ranked 46th in the Forbes Global 2000.[5] The company has significant motor-sport history, especially in touring cars, sports cars, and the Isle of Man TT.
BMW is headquartered in Munich and produces motor vehicles in Germany, Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States. The Quandt family is a long-term shareholder of the company, following investments by the brothers Herbert and Harald Quandt in 1959 that saved BMW from bankruptcy, with the remaining shares owned by the public.
History[edit]
The Otto Flugmaschinenfabrik was founded in 1910 by Gustav Otto in the Kingdom of Bavaria, which was a state of the German Empire. The firm was reorganized on 7 March 1916 into Bayerische Flugzeugwerke AG. This company was then renamed to Bayerische Motoren Werke (BMW) in 1922. However, the name BMW dates back to 1913, when a company to use the name was founded by Karl Rapp initially as Rapp Motorenwerke. The name and Rapp Motorenwerke's engine-production assets were transferred to Bayerische Flugzeugwerke in 1922, who adopted the name the same year.[6] BMW's first product was produced for fighter aircraft of the Luftstreitkräfte. It was a straight-six aircraft engine called the BMW IIIa, designed in the spring of 1917 by engineer Max Friz. Following the end of World War I, BMW remained in business by producing motorcycle engines, agricultural equipment, household items, and railway brakes. The company produced its first motorcycle, the BMW R 32, in 1923.
BMW became an automobile manufacturer in 1928 when it purchased Fahrzeugfabrik Eisenach, which, at the time, built the Austin 7 under licence from Dixi.[7] The first car sold as a BMW was a rebadged BMW Dixi called the BMW 3/15, following BMW's acquisition of the car manufacturer Automobilwerk Eisenach. Throughout the 1930s, BMW expanded its range into sports cars and larger luxury cars.
Aircraft engines, motorcycles, and automobiles would be BMW's main products until World War II. During the war, BMW concentrated on the BMW 801 aircraft engine using as many as 40,000 slave laborers.[8] These consisted primarily of prisoners from Nazi concentration camps, most prominently Dachau. Motorcycles remained as a side-line and automobile manufacture ceased altogether.
BMW's factories were heavily bombed during the war and its remaining West German facilities were banned from producing motor vehicles or aircraft after the war. Again, the company survived by making pots, pans, and bicycles. In 1948, BMW restarted motorcycle production. BMW resumed car production in Bavaria in 1952 with the BMW 501 luxury saloon. The range of cars was expanded in 1955, through the production of the cheaper Isetta microcar under licence. Slow sales of luxury cars and small profit margins from microcars meant BMW was in serious financial trouble and in 1959 the company was nearly taken over by rival Daimler-Benz.[citation needed]
A large investment in BMW by Herbert Quandt and Harald Quandt resulted in the company surviving as a separate entity. Günther Quandt, was a well-known German industrialist, joined the Nazi party in 1933 and made a fortune arming the German Wehrmacht, manufacturing weapons and batteries.[9] Many of his enterprises were appropriated from Jewish owners under duress with minimal compensation. At least three of his enterprises made extensive use of slave laborers, as many as 50,000 in all.[10] One of his battery factories had its own on-site concentration camp, complete with gallows. Life expectancy for laborers was six months.[10][11] While Quandt and BMW were not directly connected during the war, funds amassed in the Nazi era by his father allowed Herbert Quandt to buy BMW.[8]
The relative success of the small BMW 700 assisted in the company's recovery, allowing them to develop the New Class sedans.
The 1962 introduction of the BMW New Class compact sedans was the beginning of BMW's reputation as a leading manufacturer of sport-oriented cars. Throughout the 1960s, BMW expanded its range by adding coupé and luxury sedan models. The BMW 5 Series mid-size sedan range was introduced in 1972, followed by the BMW 3 Series compact sedans in 1975, the BMW 6 Series luxury coupés in 1976 and the BMW 7 Series large luxury sedans in 1978.
The BMW M division released its first road car, a mid-engine supercar, in 1978. This was followed by the BMW M5 in 1984 and the BMW M3 in 1986. Also in 1986, BMW introduced its first V12 engine in the 750i luxury sedan. The 1989 BMW Z1 marked BMW's return to making a two-seat roadster, the 1995 BMW Z3 was their first mass-production two-seat roadster, and the 1999 BMW X5 was the company's first entry into the SUV market.
The company purchased the Rover Group in 1994, but the takeover was not successful and caused BMW large financial losses. In 2000, BMW sold off most of the Rover brands, retaining only the Mini brand. In 1998, BMW also acquired the rights to the Rolls-Royce brand from Vickers.
The first modern mass-produced turbocharged petrol engine was introduced in 2006 (from 1973 to 1975, BMW built 1,672 units of a turbocharged BMW M10 engine for the BMW 02 Series),[12] with most engines switching over to turbocharging over the 2010s. The first hybrid BMW was the 2010 BMW ActiveHybrid 7, and BMW's first mass-production electric car was the BMW i3 city car, which was released in 2013, (from 1968 to 1972, BMW built two battery-electric BMW 1602 Elektro saloons for the 1972 Olympic Games).[13] After many years of establishing a reputation for sporting rear-wheel drive cars, BMW's first front-wheel drive car was the 2014 BMW 2 Series Active Tourer multi-purpose vehicle (MPV).
21st century[edit]
In January 2021, BMW announced that its sales in 2020 fell by 8.4 percent due to the impact of COVID-19 pandemic restrictions. However, in the fourth quarter of 2020, BMW witnessed a rise of 3.2% in its customers' demands.[14]
On 18 January 2022 BMW announced a BMW 7 Series (G11) special edition simply called "The Final V12",[15] the last BMW series production vehicle to be fitted with a V-12 engine.[15]
On 5 October 2023 it was announced that BMW UK CEO Chris Brownridge would succeed Torsten Müller-Ötvös as the CEO of Rolls-Royce starting 1 December 2023, as a result of Müller-Ötvös retiring.[16]
Branding[edit]
Company name[edit]
BMW is an abbreviation for Bayerische Motoren Werke (German pronunciation: [ˈbaɪ̯ʁɪʃə mɔˈtʰɔʁn̩ ˈvɛɐ̯kə]). This name is grammatically incorrect (in German, compound words must not contain spaces), which is why the grammatically correct form of the name, Bayerische Motorenwerke (German pronunciation: [ˈbaɪ̯ʁɪʃə mɔˈtʰɔʁn̩vɛɐ̯kə] ) has been used in several publications and advertisements in the past.[17][18] Bayerische Motorenwerke translates into English as Bavarian Motor Works.[19] The suffix AG, short for Aktiengesellschaft, signifies an incorporated entity owned by shareholders, thus akin to "Inc." (US) or PLC, "Public Limited Company" (UK).
The terms Beemer, Bimmer and Bee-em are sometimes used as slang for BMW in the English language[20][21] and are sometimes used interchangeably for cars and motorcycles.[22][23][24]
Logo[edit]
The circular blue and white BMW logo or roundel evolved from the circular Rapp Motorenwerke company logo, which featured a black ring bearing the company name surrounding the company logo,[25] an image of a horse head on a plinth. BMW retained Rapp's black ring inscribed with the company name, but the interior of the ring is quartered blue and white, reminiscent of the coat of arms and flag of Bavaria (which in turn are based on the arms of the historic House of Wittelsbach, which ruled Bavaria for many centuries).[25] The logo does not bear the distinctive lozenge shape found on the coat of arms, however, as local laws at the time it was introduced forbade the use of state coats of arms on commercial logos.[26]
A persistent myth claims that the logo is based on the image of an airplane propeller spinning in a blue sky. This myth likely stems from a 1929 BMW advertisement that depicted the logo superimposed on a rotating propeller. However, the logo predates that advertisement by 12 years.[25][27]
The current iteration of the logo was introduced in 2020,[28] removing 3D effects that had been used in previous renderings of the logo while removing the black outline encircling the rondel. The logo is used for BMW's branding communications but it is not used on vehicles.[29][30]
Slogan[edit]
The slogan 'The Ultimate Driving Machine' was first used in North America in 1974.[31][32] In 2010, this long-lived campaign was mostly supplanted by a campaign intended to make the brand more approachable and to better appeal to women, 'Joy'. By 2012 BMW had returned to 'The Ultimate Driving Machine'.[33]
Finances[edit]
Region | share |
---|---|
China | 29.4% |
Rest of Europe | 25.3% |
United States | 20.2% |
Germany | 10.8% |
Rest of Asia | 9.0% |
Rest of Americas | 3.5% |
Rest of the World | 2.0% |
Region | share |
---|---|
Automotive | 74.2% |
Financial services | 23.5% |
Motorcycles | 2.2% |
In November 2018, BMW's shares traded at over €77 per share, and its market capitalization was valued at US 55.3 billion.[35]
The key trends of the BMW Group are (as at the financial year ending December 31):[36][37]
Year | Revenue (€ bn) |
Net income (€ bn) |
Total assets (€ bn) |
Employees |
---|---|---|---|---|
2011 | 68.8 | 4.8 | 123 | 100,306 |
2012 | 76.8 | 5.0 | 131 | 105,876 |
2013 | 76.0 | 5.3 | 138 | 110,351 |
2014 | 80.4 | 5.7 | 154 | 116,324 |
2015 | 92.1 | 6.3 | 172 | 122,244 |
2016 | 94.1 | 6.8 | 188 | 124,729 |
2017 | 98.6 | 8.6 | 193 | 129,932 |
2018 | 97.4 | 7.1 | 208 | 134,682 |
2019 | 104 | 4.9 | 241 | 133,778 |
2020 | 98.9 | 3.7 | 216 | 120,726 |
2021 | 111 | 12.3 | 229 | 118,909 |
2022 | 142 | 17.9 | 246 | 149,475 |
Motorcycles[
Gintama
Gintama theme by Potamochero
Download: Gintama.p3t
(3 backgrounds)
Gintama 銀魂 Genre
Manga Written by Hideaki Sorachi Published by Shueisha English publisher Imprint Jump Comics Magazine - Weekly Shōnen Jump
- (December 8, 2003 – September 15, 2018)
- Jump Giga
- (December 28, 2018 – February 22, 2019)
- Gintama app
- (May 13 – June 20, 2019)
English magazine Demographic Shōnen Original run December 8, 2003 – June 20, 2019 Volumes 77
Further information
Anime television series Directed by - Shinji Takamatsu (1–105)
- Yōichi Fujita (100–201)
Produced by - Noriko Kobayashi (1–13)
- Daiji Mutō (1–112)
- Ryūta Wakanabe (1–150)
- Fukashi Azuma (14–201)
- Naoki Sasada (113–201)
- Hiromitsu Higuchi (151–201)
Written by Akatsuki Yamatoya Music by Audio Highs Studio Sunrise Licensed by - NA:
- Sentai Filmworks (1–49)
- Crunchyroll (51–201)
Original network TXN (TV Tokyo) English network Original run April 4, 2006 – March 25, 2010 Episodes 201
Light novel Class 3Z Ginpachi-sensei Written by Tomohito Ōsaki Illustrated by Hideaki Sorachi Published by Shueisha Imprint Jump jBooks Demographic Male Original run February 3, 2006 – September 4, 2013 Volumes 7
Anime television series - Gintama' (1–51)
- Enchōsen (52–64)
Directed by Yōichi Fujita Produced by - Hiromitsu Higuchi
- Shinjirō Yokoyama
- Fukashi Azuma (1–13)
- Shinnosuke Wada (14–64)
Written by Akatsuki Yamatoya Music by Audio Highs Studio Sunrise Licensed by Original network TXN (TV Tokyo) Original run April 4, 2011 – March 28, 2013 Episodes 64
Anime television series Gintama° Directed by Chizuru Miyawaki Produced by - Susumu Matsuyama
- Susumu Miura
- Tomoyuki Saitō
Written by - Deko Akao
- Shū Matsubara
- Taku Kishimoto
- Masaki Tachihara
Music by Audio Highs Studio Bandai Namco Pictures Licensed by Original network TXN (TV Tokyo) Original run April 8, 2015 – March 30, 2016 Episodes 51
Original video animation Gintama: Love Incense Arc Directed by Chizuru Miyawaki Produced by - Hiromitsu Higuchi
- Susumu Matsuyama
- Yū Honda
Music by Audio Highs Studio Bandai Namco Pictures Released August 4, 2016 – November 4, 2016 Episodes 2
Anime television series - Gintama. (1–12)
- Porori-hen (13–25)
- Shirogane no Tamashii-hen (26–51)
Directed by Chizuru Miyawaki Produced by - Hiromitsu Higuchi
- Susumu Matsuyama
Written by - Shū Matsubara
- Taku Kishimoto
- Masaki Tachihara
Music by Audio Highs Studio Bandai Namco Pictures Licensed by Original network TXN (TV Tokyo) Original run January 8, 2017 – October 7, 2018 Episodes 51
Anime television series Class 3Z Ginpachi-sensei Original network TV Tokyo Original run 2025 – scheduled
Anime films
Live action film
- Gintama (2017)
- Gintama 2 (2018)
Video games
- Gintama Dee-Ess: Odd Jobs Grand Riot! (2006)
- Gintama: Gintoki vs. Hijikata!? The Huge Fight Over Silver Souls in the Kabuki District!! (2006)
- Gintama: Together with Gin! My Kabuki District Journal (2007)
- Gintama: General Store Tube: Tsukkomi-able Cartoon (2007)
- Gintama: Silver Ball Quest: Gin's Job-Change to Save the World (2007)
- Gintama's Sugoroku (2013)
- Gintama Rumble (2018)
Gintama (銀魂, lit. 'Silver Soul') is a Japanese manga series written and illustrated by Hideaki Sorachi. It was serialized in Shueisha's shōnen manga magazine Weekly Shōnen Jump from December 2003 to September 2018, later in Jump Giga from December 2018 to February 2019, and finished on the Gintama app, where it ran from May to June 2019. Its chapters were collected in 77 tankōbon volumes. Set in Edo, which has been conquered by aliens named Amanto, the plot follows samurai Gintoki Sakata, who works as a freelancer in his self-established store, "Yorozuya", alongside his friends Shinpachi Shimura and Kagura, offering a wide range of services to handle various tasks and odd jobs. Sorachi added the science fiction setting to develop characters to his liking after his editor suggested doing a historical series.
The series has been adapted into an original video animation (OVA) by Sunrise and was featured at Jump Festa 2006 Anime Tour in 2005. This was followed by a full 367-episode anime television series, which debuted in April 2006 on TV Tokyo, and finished in October 2018. Three animated films have been produced. The first film premiered in April 2010. The second film premiered in July 2013. The third and final film premiered in January 2021. Besides the anime series, there have been various light novels and video games based on Gintama. A live-action film adaptation of the same name was released in July 2017 in Japan by Warner Bros. Pictures.
The manga has been licensed by Viz Media in North America. In addition to publishing the individual volumes of the series, Viz serialized its first chapters in their Shonen Jump manga anthology. It debuted in the January 2007 issue and was serialized at a rate of one chapter a month. Sentai Filmworks initially licensed the series. The website Crunchyroll purchased the anime's streaming rights and home video rights.
In Japan, the Gintama manga has been popular, with over 58 million copies in circulation by December 2023, making it one of the best-selling manga series. The anime and its DVDs have been featured, at various times, in the Top Ten rankings of their respective media, while TV Tokyo has announced that the first Gintama anime was responsible for high sales overseas along with the anime adaptation from Naruto. Publications for manga, anime, and others have commented on the Gintama manga. Positive responses have focused on the comedy and characters from the series, as well as its overarching plot and action choreography.
Plot[edit]
The story is set in an alternate-history late-Edo period, where humanity is attacked by aliens called "Amanto" (天人, "Sky People"). Edo Japan's samurai fight to defend Earth, but the shogun cowardly surrenders when he realizes the aliens' power. He agrees to an unequal contract with the aliens, placing a ban on carrying swords in public and allowing the invaders to enter the country. The samurai's swords are confiscated and the Tokugawa bakufu (shogunate) becomes a puppet government.
The series focuses on an eccentric samurai, Gintoki Sakata who works as an odd-jobs freelancer. He helps a teenager named Shinpachi Shimura save his sister Tae from an alien group that wants to send her to a brothel. Impressed by Gintoki, Shinpachi becomes his freelance apprentice to pay the bills and learn more about the enigmatic samurai. When the pair rescues a teenage alien girl with super-strength, Kagura, from a Yakuza group, they accept her into their odd-jobs freelancing business, and the three become known as "Yorozuya" (万事屋, 'Store of 10,000 business' or 'We do everything').
While working, they regularly encounter the Shinsengumi police force, who often ally with Gintoki when work involves dangerous criminals. The trio also meets Gintoki's former comrades from the Amanto invasion, including the revolutionary Kotaro Katsura who is friendly toward them despite his terrorist activities against the alien-controlled government.
The story is a balance between episodic and shorter arc based plotlines that resolve quickly, and a rich background plot that develops from its beginning to end.[5] For example, Gintoki's former comrade Shinsuke Takasugi is a major antagonist who regards Gintoki and his other former comrades as enemies and seeks to destroy the shogunate. Over time, Takasugi gains allies, including Kagura's brother Kamui, and the elite fighting unit Mimawarigumi to prepare for his large-scale coup d'état. After the true antagonist—the immortal Utsuro—is introduced, Gintoki works with both friends and enemies to stop Utsuro from destroying the Earth.
Themes and style[edit]
Hideaki Sorachi's main focus in Gintama is the use of gags; during the manga's second year of serialization, he started to add more drama to the story while still keeping the comedy.[6] Various jokes from the manga are comments regarding elements from other manga series. For example, in the first chapter, after Gintoki fights a group of aliens to protect Shinpachi and Tae, Shinpachi complains that he only fought for "one page" and Gintoki replies, "Shut up! One page is a long time for a manga artist!" Gintoki's exaggerated desire to read the Weekly Shōnen Jump (which causes him to fight other readers to get it) also makes fun of shōnen series, since during those parts characters quote them.[2][7] Other types of comedic situations are more general so that the reader must know about Japanese culture to understand them.[8] The humor is described by publications as being "bizarre" and "weird". It is also described as being divided between two categories: "sci-fi comedy" and a "samurai comedy" with the former referring to the aliens.[3] It tends to point out "an irritating foible about modern society" including celebration days or famous mythical figures.[5] Additionally, there are references to several historical figures with a few characters from the story being based on them.[9] Besides the series' comedy, the aliens' invasion of Japan brings several social issues between them and the humans with the most recurring one being the lack of social equality.[10] As a result, one of the main themes involves society trying to preserve their way of living rather than fulfilling a dream like in other shōnen series.[11]
Production[edit]
In 2003, Hideaki Sorachi was an up-and-coming manga artist who had already created two one-shots for the Weekly Shōnen Jump magazine.[12] Although he was preparing to write his first serialized series, his editor suggested he create a manga series based on the Shinsengumi, mostly inspired by an upcoming TV drama about the 1860s troupe as depicted by idol actors. Sorachi attempted to create this series since he admitted to liking the Shinsengumi but ultimately failed to get anything off the ground. Instead of abandoning the idea completely, he remained focused on the historical Japanese era but began to create his own story, adding in elements of science fiction and fictionalizing many of the figures from the era to create a story more to his liking.[13] The original title of the series was meant to be "Yorozuya Gin-san" (万事屋銀さん, lit. "Odd Jobs Gin-san"), but it did not have any impact on Sorachi. After a great debate, he decided to go with the name Gintama after discussing it with his family, deciding on a name that sounded close to the edge without being completely off it.[14] Although Sorachi considered the one-shot "Samuraider" to be very poor, the setting of one-shot served as the base for Gintama such as the addition of alien characters.[15] Sorachi liked the Bakumatsu and Sengoku periods due to how both were eras of change and thus presented the positive and negative points of humanity. The series was then set in an alternate Bakumatsu to give a bigger significance to the characters' bushido as in that time samurais were at the low point of their lives.[11] Sorachi also cited the manga series Rurouni Kenshin (1994–1999), set during the Bakumatsu and Meiji periods, as a major source of inspiration.[16]
The main character of the series was originally meant to be Toshiro Hijikata as Sorachi was a fan of the Shinsengumi, most notably from Hijikata Toshizō (the Shinsengumi who was the base for the one of Gintama) after he saw the film Burn! Sword!. When Sorachi could not "shake off" Hijikata's initial design, he decided not to use him as the lead character but added him along with the Shinsengumi to the story.[14] The pilot chapter from the series had a different plot to the one from the serialization: Shinpachi already met Gintoki in the story and there were more Shinsengumi to the story such as one based on Harada Sanosuke. As all these new Shinsengumi were older than most of the recurring characters from the series, Sorachi removed them thinking they were not entertaining.[17] When asked by a fan, Sorachi mentioned that most characters from the series are based on real-life Edo citizens while Gintoki's character is roughly based on the folk hero Sakata no Kintoki.[9]
When starting serialization the manga was unpopular and was close to being canceled. Although Sorachi was pleased with the first tankōbon selling all of its copies, he later learned Shueisha was afraid of poor sales which resulted in the minimum printed.[18] To increase its popularity, the author introduced new characters, the Shinsengumi, who felt memorable to his assistants.[11] Sorachi had little hope on the manga's popularity, as he noted that people used to tell him the manga would not surpass the number of two tankōbon volumes. However, once the third volume was released, Sorachi found that he did not have "any fresh material to use."[19] During the first year of the series, Sorachi believed that the source of the popularity of Gintama was partially connected to the Shinsengumi drama. While the drama ran during the first year of the series, when the manga was mostly shorter stories that established the characters and the world, he felt uncomfortable making things related to the drama. By the second year and beyond, he became more daring in his stories and concepts, creating longer storylines that included more drama while keeping his sense of humor and satirization of modern Japan by way of his fictionalized past.[6]
When working on a chapter of Gintama, Sorachi sometimes had problems finishing the manuscript, leaving his supervisor to take it before he can revise it. He figured out what to write by staying in his room or going for a walk.[20] Although he commented that some of his ideas are "random," he focused on the fact that they are all related to the manga, and when he had problems coming up with ideas, Sorachi was often helped by his editor.[21] Thinking of Gintama as a "non-sense manga," before writing a chapter, Sorachi decided whether it should be a comedy or a drama. Sorachi defined Gintama as a "science fiction human drama pseudo-historical comedy."[22]
When Sorachi illustrated Gintama, he usually used a felt-tip pen, a fountain pen, a brush-tip pen, and a multiliner, but for the major characters, he only used a felt-tip pen and a fountain pen and did their outlines with a multiliner-0.8.[23]
Media[edit]
Manga[edit]
Gintama, written and illustrated by Hideaki Sorachi, started in Shueisha's shōnen manga magazine Weekly Shōnen Jump on December 8, 2003.[24] Shueisha published the first chapters of Gintama online on their Weekly Shōnen Jump official website.[25] In August 2018 it was announced that the manga would end on September 15 in Weekly Shōnen Jump;[26] however, it was later announced on September 15 that the manga would be transferred to Jump Giga.[27][28] It ran in three consecutive issues from December 28, 2018,[29] to February 22, 2019.[30][31] In February 2019, it was announced that the manga would continue in the free Gintama app.[32] It started in the platform on May 13, 2019,[33] and finished with its 704th on June 20 of the same year.[34][35] Shueisha collected its chapters in 77 tankōbon volumes, released from April 2, 2004,[36] to August 2, 2019.[37][38]
Viz Media licensed Gintama for publication in North America. A 55-page preview from the series was first featured in the January 2006 Shonen Jump issue.[39] Viz acquired the license to publish chapters from the series in the Shonen Jump during the San Diego Comic-Con International in 2006.[40] The chapters were serialized in Shonen Jump from January to May 2007 at a rate of one chapter a month.[41][42] The tankōbon volumes were published under Viz's "Shonen Jump Advanced" imprint.[43] The first volume was published on July 3, 2007, while on August 2, 2011, Viz published the twenty-third volume.[44][45] Publication of the series by Viz Media ended with that volume with no reasons given.[46]
Anime[edit]
Jump Festa specials[edit]
Two animated specials of Gintama were developed by Sunrise for the Jump Festa Anime Tour 2005 and 2008. The first one, having the same title, is composed of various auto conclusive stories meant to introduce the characters from the series.[47] The second special titled Shiroyasha Kotan (白夜叉降誕, lit. "White Demon's Birth") is initially set in the war between aliens and samurai and it is later revealed to be a hoax.[48] On September 30, 2009, a DVD named Gintama Jump Anime Tour 2008 & 2005 was published by Aniplex. It contains the 2005 and 2008 specials and an audio commentary.[48] In Weekly Shōnen Jump's 34th issue of 2014, it was announced that the Gintama anime would return for a one-episode special for the year's Jump Festa.[49] The anime special DVD was bundled with the limited edition of the 58th manga volume released on April 3, 2015.[50] The fourth special was released in 2015.
Gintama[edit]
An anime adaptation by Sunrise debuted on TV Tokyo on April 4, 2006. The first ninety-nine episodes were initially directed by Shinji Takamatsu. Episodes 100 to 105 were directed by Takamatsu and Yoichi Fujita, while the following episodes are being directed only by Fujita.[51] The subtitle for the Gintama anime could be loosely translated as "The starting point is the utmost importance for anything, so trying to outdo oneself is just about right."[52] In January 2009, Fujita mentioned he was not going to work in the fourth season of the series starting in such year. However, in February 2009, it was confirmed that the anime would continue for a fourth year, once again directed by Fujita.[53] The series ended on March 25, 2010, with a total of 201 episodes.[54]
In Japan, Aniplex distributes the anime in DVD format. A total of thirteen volumes were released for the first season, between July 26, 2006, and June 26, 2007.[55] The second season was released over another set of thirteen volumes between July 25, 2007, and July 23, 2008.[56] Season 3 was also released in thirteen volumes from August 27, 2008, to August 26, 2009.[57] The fourth season was collected released in thirteen DVD volumes from October 28, 2009, to October 27, 2010.[58][59]
In November 2008, an agreement was reached between TV Tokyo and the streaming video service Crunchyroll. Crunchyroll would stream English-subtitled episodes for free one week after they had aired in Japan. Paying subscribers can watch new episodes an hour after they air in Japan.[60] On January 8, 2009, Crunchyroll uploaded their first episode (episode 129) to the service. Alongside new episodes each week, Crunchyroll also uploads episodes from the beginning of the series.[61] The anime is licensed in North America by
Bulmers
Bulmers theme by Yogosan
Download: Bulmers.p3t
(1 background)
Bulmers cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford, a Heineken subsidiary. It is one of the biggest selling British bottled cider brands in the UK with a number of variants including Bulmers Original & Pear. It should not be confused with Bulmers Irish Cider, sold outside the Republic of Ireland as Magners.
History[edit]
Fred and Percy Bulmer grew the apples at their family orchard at Credenhill in Herefordshire which would be later used to make the cider for which they became known. Production was initially at Ryelands Street in Hereford, the original buildings, including cider cellars survives today as the Cider Museum and King Offa Distillery.[1] Production moved to the current Plough Lane site in the late 1970s. Today HP Bulmer makes 65% of the UK's five hundred million litres of cider sold annually, and the bulk of the UK's cider exports.[2] From 1937 to 1949, Bulmers operated with Wm. Magners of Clonmel, expanding into Irish distribution markets. From 1949 Magners withdrew from this partnership but retained rights to trade under the name HP Bulmer Ltd in Ireland.[3]
In 2003, the Hereford-based firm was bought for £278 million by Scottish & Newcastle (S&N) with the loss of some 200 jobs initially.[4] In 2008, S&N were bought for £7.8 billion by the Carlsberg and Heineken groups.[5] Bulmers now only survives as a brand name and subsidiary of the Dutch Heineken group, with operations in Hereford scaled back to focus mainly on the production of cider.
During spring 2006, the company relaunched Bulmers Original in the UK, aimed at the "served over ice" market, which had grown in popularity over the past few years. Bulmers Original is a 4.5% ABV cider, primarily sold in pint bottles (568 ml). In November 2007, Bulmers pear cider was launched.[6]
In summer 2011, Bulmers relaunched with a new look and new bottles. In reference to the Bulmers naming tradition dating back to the early 1900s (at the time these were Bulmers 1 through to 8), they number-coded the then-current and all future varieties with Original as "No. 9", Pear as "No. 10" and Crisp Blend as "No. 15". At the same time, the Red Berry and Lime flavour was launched as "No. 17".[7]
In March 2013, two new flavours; "Bulmers Cider Bold Black Cherry" and "Bulmers Cider Pressed Red Grape", number-coded "No. 19" and "No. 20" respectively, were added to the range.[8] In March 2014, two lower-alcohol flavours were added: Bulmers Cider Five Fruit Harvest and Bulmers Cider Indian Summer, number-coded "No. 21" and "No. 22" and with an ABV of 2.8%.[9]
In 2015, the red grape flavour was discontinued and replaced with a new flavour "Zesty Blood Orange", number-coded as "No. 23". The black cherry flavour was discontinued the following year and replaced with "Wild Blueberry and Lime", number-coded as "No. 24".
In 2016, Bulmers rebranded yet again, now with bottles of smaller volume at 500 ml
2017 introduced the "Orchard Pioneers" range, 'artisanal' ciders created by the company's suppliers; the range opened with "Kier's Cloudy Apple Cider" (Kier Rogers) and "Sarah's Red Apple Cider" (Sarah Hawkins), number-coded as "No. 25" and "No. 26" respectively.
As of 2021, only the Original and Red Berry & Lime flavours remain available.
Ingredients[edit]
In 2014, a study by The Daily Telegraph found that a pint of Bulmers cider contained five teaspoons (20.5g) of sugar, nearly as much as the WHO recommends as an adult's daily allowance of added sugar, and 5-10 times the sugar of lager or ale.[10]
By law, all cider produced in the UK must contain a minimum of 35% apple juice, but this can be imported concentrate.[11] Bulmers do not disclose the percentage of apple juice in their product.[12]
Current range[edit]
There are currently only two flavours.
- Bulmers Original Cider
- Bulmers Crushed Red Berries and Lime Cider
- Orchard Pioneers: Kier's Cloudy Apple Cider
- Orchard Pioneers: Sarah's Red Apple Cider
Limited edition variants[edit]
Bulmers have produced several limited edition flavours:
Bulmers Light, introduced in Spring 2008, had the same ABV as Bulmers Original but with 30% fewer calories. However this was delisted a year later due to poor sales.
In Summer 2010, a limited edition version was made, combining both apple and pear flavours in one and named 'Summer Blend'.[13] In Autumn 2010, another limited edition version was created, made using Katy apples which are allowed to fully ripen in the orchards before harvesting, and named "Red Apple".[14]
In the Summer 2011, Bulmers released the limited edition "Crisp Blend" which is made from sharper tasting apples, with a crisp and slightly drier flavour than Original.[15] It was available in pint bottles only. To celebrate the 125th anniversary of the brand in 2012, Bulmers released Bulmers Vintage Reserve ("No. 18"), made with 100% bittersweet apples from the previous year's crop.[16]
References[edit]
- ^ "The Cider Museum". Retrieved 13 April 2013.
- ^ "HP Bulmer Company History". HP Bulmer Ltd. Archived from the original on 9 February 2010. Retrieved 27 April 2010.
- ^ "HP Bulmers LTD. (Ireland) History". Archived from the original on 3 February 2013. Retrieved 13 April 2013.
- ^ Treanor, Jill (29 April 2003). "£278m Bulmers buy completes S&N u-turn". The Guardian. London. Retrieved 13 April 2013.
- ^ "Carlsberg, Heineken Agree to Buy Scottish & Newcastle (Update7)". Bloomberg. 25 January 2008. Retrieved 13 April 2013.
- ^ "S&N to launch Bulmers Pear Cider". 5 October 2007. Retrieved 5 October 2007.
- ^ "Bulmers plays numbers game with new cider". 28 April 2011. Retrieved 28 April 2013.
- ^ "HEINEKEN Unveils Exciting New Additions To Bulmers Cider Family". Retrieved 16 February 2013.
- ^ "Heineken offers more lower or zero abv Bulmers and Foster's Radler lines". Retrieved 23 February 2014.
- ^ Malnick, Edward (29 March 2014). "Hidden levels of sugar in alcohol revealed". The Telegraph. Retrieved 20 July 2014.
- ^ Thring, Oliver (9 August 2011). "Consider cider". The Guardian. Retrieved 28 October 2015.
- ^ Brown, Pete (25 April 2011). "So I drank some Stella Cidre..." Pete Brown. Retrieved 28 October 2015.
- ^ "Bulmers launches summer bland campaign". Retrieved 18 May 2012.
- ^ "Bulmers limited edition Red Apple cider". 11 October 2010. Retrieved 11 October 2010.
- ^ "BULMERS INTRODUCES NEW LIMITED EDITION CRISP BLEND CIDER". Archived from the original on 29 November 2020. Retrieved 21 February 2011.
- ^ "BULMERS' NEW VINTAGE RESERVE". 7 March 2012. Retrieved 7 March 2012.
External links[edit]
Gintama
Gintama theme by Potamochero
Download: Gintama.p3t
(3 backgrounds)
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Written by | Hideaki Sorachi | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Published by | Shueisha | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Demographic | Shōnen | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Original run | December 8, 2003 – June 20, 2019 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Volumes | 77 | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Gintama (銀魂, lit. 'Silver Soul') is a Japanese manga series written and illustrated by Hideaki Sorachi. It was serialized in Shueisha's shōnen manga magazine Weekly Shōnen Jump from December 2003 to September 2018, later in Jump Giga from December 2018 to February 2019, and finished on the Gintama app, where it ran from May to June 2019. Its chapters were collected in 77 tankōbon volumes. Set in Edo, which has been conquered by aliens named Amanto, the plot follows samurai Gintoki Sakata, who works as a freelancer in his self-established store, "Yorozuya", alongside his friends Shinpachi Shimura and Kagura, offering a wide range of services to handle various tasks and odd jobs. Sorachi added the science fiction setting to develop characters to his liking after his editor suggested doing a historical series.
The series has been adapted into an original video animation (OVA) by Sunrise and was featured at Jump Festa 2006 Anime Tour in 2005. This was followed by a full 367-episode anime television series, which debuted in April 2006 on TV Tokyo, and finished in October 2018. Three animated films have been produced. The first film premiered in April 2010. The second film premiered in July 2013. The third and final film premiered in January 2021. Besides the anime series, there have been various light novels and video games based on Gintama. A live-action film adaptation of the same name was released in July 2017 in Japan by Warner Bros. Pictures.
The manga has been licensed by Viz Media in North America. In addition to publishing the individual volumes of the series, Viz serialized its first chapters in their Shonen Jump manga anthology. It debuted in the January 2007 issue and was serialized at a rate of one chapter a month. Sentai Filmworks initially licensed the series. The website Crunchyroll purchased the anime's streaming rights and home video rights.
In Japan, the Gintama manga has been popular, with over 58 million copies in circulation by December 2023, making it one of the best-selling manga series. The anime and its DVDs have been featured, at various times, in the Top Ten rankings of their respective media, while TV Tokyo has announced that the first Gintama anime was responsible for high sales overseas along with the anime adaptation from Naruto. Publications for manga, anime, and others have commented on the Gintama manga. Positive responses have focused on the comedy and characters from the series, as well as its overarching plot and action choreography.
Plot[edit]
The story is set in an alternate-history late-Edo period, where humanity is attacked by aliens called "Amanto" (天人, "Sky People"). Edo Japan's samurai fight to defend Earth, but the shogun cowardly surrenders when he realizes the aliens' power. He agrees to an unequal contract with the aliens, placing a ban on carrying swords in public and allowing the invaders to enter the country. The samurai's swords are confiscated and the Tokugawa bakufu (shogunate) becomes a puppet government.
The series focuses on an eccentric samurai, Gintoki Sakata who works as an odd-jobs freelancer. He helps a teenager named Shinpachi Shimura save his sister Tae from an alien group that wants to send her to a brothel. Impressed by Gintoki, Shinpachi becomes his freelance apprentice to pay the bills and learn more about the enigmatic samurai. When the pair rescues a teenage alien girl with super-strength, Kagura, from a Yakuza group, they accept her into their odd-jobs freelancing business, and the three become known as "Yorozuya" (万事屋, 'Store of 10,000 business' or 'We do everything').
While working, they regularly encounter the Shinsengumi police force, who often ally with Gintoki when work involves dangerous criminals. The trio also meets Gintoki's former comrades from the Amanto invasion, including the revolutionary Kotaro Katsura who is friendly toward them despite his terrorist activities against the alien-controlled government.
The story is a balance between episodic and shorter arc based plotlines that resolve quickly, and a rich background plot that develops from its beginning to end.[5] For example, Gintoki's former comrade Shinsuke Takasugi is a major antagonist who regards Gintoki and his other former comrades as enemies and seeks to destroy the shogunate. Over time, Takasugi gains allies, including Kagura's brother Kamui, and the elite fighting unit Mimawarigumi to prepare for his large-scale coup d'état. After the true antagonist—the immortal Utsuro—is introduced, Gintoki works with both friends and enemies to stop Utsuro from destroying the Earth.
Themes and style[edit]
Hideaki Sorachi's main focus in Gintama is the use of gags; during the manga's second year of serialization, he started to add more drama to the story while still keeping the comedy.[6] Various jokes from the manga are comments regarding elements from other manga series. For example, in the first chapter, after Gintoki fights a group of aliens to protect Shinpachi and Tae, Shinpachi complains that he only fought for "one page" and Gintoki replies, "Shut up! One page is a long time for a manga artist!" Gintoki's exaggerated desire to read the Weekly Shōnen Jump (which causes him to fight other readers to get it) also makes fun of shōnen series, since during those parts characters quote them.[2][7] Other types of comedic situations are more general so that the reader must know about Japanese culture to understand them.[8] The humor is described by publications as being "bizarre" and "weird". It is also described as being divided between two categories: "sci-fi comedy" and a "samurai comedy" with the former referring to the aliens.[3] It tends to point out "an irritating foible about modern society" including celebration days or famous mythical figures.[5] Additionally, there are references to several historical figures with a few characters from the story being based on them.[9] Besides the series' comedy, the aliens' invasion of Japan brings several social issues between them and the humans with the most recurring one being the lack of social equality.[10] As a result, one of the main themes involves society trying to preserve their way of living rather than fulfilling a dream like in other shōnen series.[11]
Production[edit]
In 2003, Hideaki Sorachi was an up-and-coming manga artist who had already created two one-shots for the Weekly Shōnen Jump magazine.[12] Although he was preparing to write his first serialized series, his editor suggested he create a manga series based on the Shinsengumi, mostly inspired by an upcoming TV drama about the 1860s troupe as depicted by idol actors. Sorachi attempted to create this series since he admitted to liking the Shinsengumi but ultimately failed to get anything off the ground. Instead of abandoning the idea completely, he remained focused on the historical Japanese era but began to create his own story, adding in elements of science fiction and fictionalizing many of the figures from the era to create a story more to his liking.[13] The original title of the series was meant to be "Yorozuya Gin-san" (万事屋銀さん, lit. "Odd Jobs Gin-san"), but it did not have any impact on Sorachi. After a great debate, he decided to go with the name Gintama after discussing it with his family, deciding on a name that sounded close to the edge without being completely off it.[14] Although Sorachi considered the one-shot "Samuraider" to be very poor, the setting of one-shot served as the base for Gintama such as the addition of alien characters.[15] Sorachi liked the Bakumatsu and Sengoku periods due to how both were eras of change and thus presented the positive and negative points of humanity. The series was then set in an alternate Bakumatsu to give a bigger significance to the characters' bushido as in that time samurais were at the low point of their lives.[11] Sorachi also cited the manga series Rurouni Kenshin (1994–1999), set during the Bakumatsu and Meiji periods, as a major source of inspiration.[16]
The main character of the series was originally meant to be Toshiro Hijikata as Sorachi was a fan of the Shinsengumi, most notably from Hijikata Toshizō (the Shinsengumi who was the base for the one of Gintama) after he saw the film Burn! Sword!. When Sorachi could not "shake off" Hijikata's initial design, he decided not to use him as the lead character but added him along with the Shinsengumi to the story.[14] The pilot chapter from the series had a different plot to the one from the serialization: Shinpachi already met Gintoki in the story and there were more Shinsengumi to the story such as one based on Harada Sanosuke. As all these new Shinsengumi were older than most of the recurring characters from the series, Sorachi removed them thinking they were not entertaining.[17] When asked by a fan, Sorachi mentioned that most characters from the series are based on real-life Edo citizens while Gintoki's character is roughly based on the folk hero Sakata no Kintoki.[9]
When starting serialization the manga was unpopular and was close to being canceled. Although Sorachi was pleased with the first tankōbon selling all of its copies, he later learned Shueisha was afraid of poor sales which resulted in the minimum printed.[18] To increase its popularity, the author introduced new characters, the Shinsengumi, who felt memorable to his assistants.[11] Sorachi had little hope on the manga's popularity, as he noted that people used to tell him the manga would not surpass the number of two tankōbon volumes. However, once the third volume was released, Sorachi found that he did not have "any fresh material to use."[19] During the first year of the series, Sorachi believed that the source of the popularity of Gintama was partially connected to the Shinsengumi drama. While the drama ran during the first year of the series, when the manga was mostly shorter stories that established the characters and the world, he felt uncomfortable making things related to the drama. By the second year and beyond, he became more daring in his stories and concepts, creating longer storylines that included more drama while keeping his sense of humor and satirization of modern Japan by way of his fictionalized past.[6]
When working on a chapter of Gintama, Sorachi sometimes had problems finishing the manuscript, leaving his supervisor to take it before he can revise it. He figured out what to write by staying in his room or going for a walk.[20] Although he commented that some of his ideas are "random," he focused on the fact that they are all related to the manga, and when he had problems coming up with ideas, Sorachi was often helped by his editor.[21] Thinking of Gintama as a "non-sense manga," before writing a chapter, Sorachi decided whether it should be a comedy or a drama. Sorachi defined Gintama as a "science fiction human drama pseudo-historical comedy."[22]
When Sorachi illustrated Gintama, he usually used a felt-tip pen, a fountain pen, a brush-tip pen, and a multiliner, but for the major characters, he only used a felt-tip pen and a fountain pen and did their outlines with a multiliner-0.8.[23]
Media[edit]
Manga[edit]
Gintama, written and illustrated by Hideaki Sorachi, started in Shueisha's shōnen manga magazine Weekly Shōnen Jump on December 8, 2003.[24] Shueisha published the first chapters of Gintama online on their Weekly Shōnen Jump official website.[25] In August 2018 it was announced that the manga would end on September 15 in Weekly Shōnen Jump;[26] however, it was later announced on September 15 that the manga would be transferred to Jump Giga.[27][28] It ran in three consecutive issues from December 28, 2018,[29] to February 22, 2019.[30][31] In February 2019, it was announced that the manga would continue in the free Gintama app.[32] It started in the platform on May 13, 2019,[33] and finished with its 704th on June 20 of the same year.[34][35] Shueisha collected its chapters in 77 tankōbon volumes, released from April 2, 2004,[36] to August 2, 2019.[37][38]
Viz Media licensed Gintama for publication in North America. A 55-page preview from the series was first featured in the January 2006 Shonen Jump issue.[39] Viz acquired the license to publish chapters from the series in the Shonen Jump during the San Diego Comic-Con International in 2006.[40] The chapters were serialized in Shonen Jump from January to May 2007 at a rate of one chapter a month.[41][42] The tankōbon volumes were published under Viz's "Shonen Jump Advanced" imprint.[43] The first volume was published on July 3, 2007, while on August 2, 2011, Viz published the twenty-third volume.[44][45] Publication of the series by Viz Media ended with that volume with no reasons given.[46]
Anime[edit]
Jump Festa specials[edit]
Two animated specials of Gintama were developed by Sunrise for the Jump Festa Anime Tour 2005 and 2008. The first one, having the same title, is composed of various auto conclusive stories meant to introduce the characters from the series.[47] The second special titled Shiroyasha Kotan (白夜叉降誕, lit. "White Demon's Birth") is initially set in the war between aliens and samurai and it is later revealed to be a hoax.[48] On September 30, 2009, a DVD named Gintama Jump Anime Tour 2008 & 2005 was published by Aniplex. It contains the 2005 and 2008 specials and an audio commentary.[48] In Weekly Shōnen Jump's 34th issue of 2014, it was announced that the Gintama anime would return for a one-episode special for the year's Jump Festa.[49] The anime special DVD was bundled with the limited edition of the 58th manga volume released on April 3, 2015.[50] The fourth special was released in 2015.
Gintama[edit]
An anime adaptation by Sunrise debuted on TV Tokyo on April 4, 2006. The first ninety-nine episodes were initially directed by Shinji Takamatsu. Episodes 100 to 105 were directed by Takamatsu and Yoichi Fujita, while the following episodes are being directed only by Fujita.[51] The subtitle for the Gintama anime could be loosely translated as "The starting point is the utmost importance for anything, so trying to outdo oneself is just about right."[52] In January 2009, Fujita mentioned he was not going to work in the fourth season of the series starting in such year. However, in February 2009, it was confirmed that the anime would continue for a fourth year, once again directed by Fujita.[53] The series ended on March 25, 2010, with a total of 201 episodes.[54]
In Japan, Aniplex distributes the anime in DVD format. A total of thirteen volumes were released for the first season, between July 26, 2006, and June 26, 2007.[55] The second season was released over another set of thirteen volumes between July 25, 2007, and July 23, 2008.[56] Season 3 was also released in thirteen volumes from August 27, 2008, to August 26, 2009.[57] The fourth season was collected released in thirteen DVD volumes from October 28, 2009, to October 27, 2010.[58][59]
In November 2008, an agreement was reached between TV Tokyo and the streaming video service Crunchyroll. Crunchyroll would stream English-subtitled episodes for free one week after they had aired in Japan. Paying subscribers can watch new episodes an hour after they air in Japan.[60] On January 8, 2009, Crunchyroll uploaded their first episode (episode 129) to the service. Alongside new episodes each week, Crunchyroll also uploads episodes from the beginning of the series.[61] The anime is licensed in North America by
Bulmers theme by Yogosan Download: Bulmers.p3t
Bulmers cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford, a Heineken subsidiary. It is one of the biggest selling British bottled cider brands in the UK with a number of variants including Bulmers Original & Pear. It should not be confused with Bulmers Irish Cider, sold outside the Republic of Ireland as Magners.
Fred and Percy Bulmer grew the apples at their family orchard at Credenhill in Herefordshire which would be later used to make the cider for which they became known. Production was initially at Ryelands Street in Hereford, the original buildings, including cider cellars survives today as the Cider Museum and King Offa Distillery.[1] Production moved to the current Plough Lane site in the late 1970s. Today HP Bulmer makes 65% of the UK's five hundred million litres of cider sold annually, and the bulk of the UK's cider exports.[2] From 1937 to 1949, Bulmers operated with Wm. Magners of Clonmel, expanding into Irish distribution markets. From 1949 Magners withdrew from this partnership but retained rights to trade under the name HP Bulmer Ltd in Ireland.[3]
In 2003, the Hereford-based firm was bought for £278 million by Scottish & Newcastle (S&N) with the loss of some 200 jobs initially.[4] In 2008, S&N were bought for £7.8 billion by the Carlsberg and Heineken groups.[5] Bulmers now only survives as a brand name and subsidiary of the Dutch Heineken group, with operations in Hereford scaled back to focus mainly on the production of cider.
During spring 2006, the company relaunched Bulmers Original in the UK, aimed at the "served over ice" market, which had grown in popularity over the past few years. Bulmers Original is a 4.5% ABV cider, primarily sold in pint bottles (568 ml). In November 2007, Bulmers pear cider was launched.[6]
In summer 2011, Bulmers relaunched with a new look and new bottles. In reference to the Bulmers naming tradition dating back to the early 1900s (at the time these were Bulmers 1 through to 8), they number-coded the then-current and all future varieties with Original as "No. 9", Pear as "No. 10" and Crisp Blend as "No. 15". At the same time, the Red Berry and Lime flavour was launched as "No. 17".[7]
In March 2013, two new flavours; "Bulmers Cider Bold Black Cherry" and "Bulmers Cider Pressed Red Grape", number-coded "No. 19" and "No. 20" respectively, were added to the range.[8] In March 2014, two lower-alcohol flavours were added: Bulmers Cider Five Fruit Harvest and Bulmers Cider Indian Summer, number-coded "No. 21" and "No. 22" and with an ABV of 2.8%.[9]
In 2015, the red grape flavour was discontinued and replaced with a new flavour "Zesty Blood Orange", number-coded as "No. 23". The black cherry flavour was discontinued the following year and replaced with "Wild Blueberry and Lime", number-coded as "No. 24".
In 2016, Bulmers rebranded yet again, now with bottles of smaller volume at 500 ml
2017 introduced the "Orchard Pioneers" range, 'artisanal' ciders created by the company's suppliers; the range opened with "Kier's Cloudy Apple Cider" (Kier Rogers) and "Sarah's Red Apple Cider" (Sarah Hawkins), number-coded as "No. 25" and "No. 26" respectively.
As of 2021, only the Original and Red Berry & Lime flavours remain available.
In 2014, a study by The Daily Telegraph found that a pint of Bulmers cider contained five teaspoons (20.5g) of sugar, nearly as much as the WHO recommends as an adult's daily allowance of added sugar, and 5-10 times the sugar of lager or ale.[10]
By law, all cider produced in the UK must contain a minimum of 35% apple juice, but this can be imported concentrate.[11] Bulmers do not disclose the percentage of apple juice in their product.[12]
There are currently only two flavours.
Bulmers have produced several limited edition flavours:
Bulmers Light, introduced in Spring 2008, had the same ABV as Bulmers Original but with 30% fewer calories. However this was delisted a year later due to poor sales.
In Summer 2010, a limited edition version was made, combining both apple and pear flavours in one and named 'Summer Blend'.[13] In Autumn 2010, another limited edition version was created, made using Katy apples which are allowed to fully ripen in the orchards before harvesting, and named "Red Apple".[14]
In the Summer 2011, Bulmers released the limited edition "Crisp Blend" which is made from sharper tasting apples, with a crisp and slightly drier flavour than Original.[15] It was available in pint bottles only. To celebrate the 125th anniversary of the brand in 2012, Bulmers released Bulmers Vintage Reserve ("No. 18"), made with 100% bittersweet apples from the previous year's crop.[16]
Bulmers
(1 background)
History[edit]
Ingredients[edit]
Current range[edit]
Limited edition variants[edit]
References[edit]
External links[edit]