This program unpacks Playstation 3 Theme files (.p3t) so that you can touch-up an existing theme to your likings or use a certain wallpaper from it (as many themes have multiple). But remember, if you use content from another theme and release it, be sure to give credit!
Download p3textractor.zip from above. Extract the files to a folder with a program such as WinZip or WinRAR. Now there are multiple ways to extract the theme.
The first way is to simply open the p3t file with p3textractor.exe. If you don’t know how to do this, right click the p3t file and select Open With. Alternatively, open the p3t file and it will ask you to select a program to open with. Click Browse and find p3textractor.exe from where you previously extracted it to. It will open CMD and extract the theme to extracted.[filename]. After that, all you need to do for any future p3t files is open them and it will extract.
The second way is very simple. Just drag the p3t file to p3textractor.exe. It will open CMD and extract the theme to extracted.[filename].
For the third way, first put the p3t file you want to extract into the same folder as p3textractor.exe. Open CMD and browse to the folder with p3extractor.exe. Enter the following: p3textractor filename.p3t [destination path]Replace filename with the name of the p3t file, and replace [destination path] with the name of the folder you want the files to be extracted to. A destination path is not required. By default it will extract to extracted.filename.
This program unpacks Playstation 3 Theme files (.p3t) so that you can touch-up an existing theme to your likings or use a certain wallpaper from it (as many themes have multiple). But remember, if you use content from another theme and release it, be sure to give credit!
Download p3textractor.zip from above. Extract the files to a folder with a program such as WinZip or WinRAR. Now there are multiple ways to extract the theme.
The first way is to simply open the p3t file with p3textractor.exe. If you don’t know how to do this, right click the p3t file and select Open With. Alternatively, open the p3t file and it will ask you to select a program to open with. Click Browse and find p3textractor.exe from where you previously extracted it to. It will open CMD and extract the theme to extracted.[filename]. After that, all you need to do for any future p3t files is open them and it will extract.
The second way is very simple. Just drag the p3t file to p3textractor.exe. It will open CMD and extract the theme to extracted.[filename].
For the third way, first put the p3t file you want to extract into the same folder as p3textractor.exe. Open CMD and browse to the folder with p3extractor.exe. Enter the following: p3textractor filename.p3t [destination path]Replace filename with the name of the p3t file, and replace [destination path] with the name of the folder you want the files to be extracted to. A destination path is not required. By default it will extract to extracted.filename.
Little City premiered at the 1997 LA Film Festival and was given a limited release on February 20, 1998. In the UK, the film was released straight-to-video.
In an AA support group, womanizing bartender Kevin is talking about how he thought his relationships with women would change after he stopped drinking. Kevin sees a woman he wants, but loses interest in her after he gets her. He realizes this is not a healthy relationship pattern but does not know how to change it.
Rebecca, a single woman new to the "small town" of San Francisco, applies for a bartender job at the same bar Kevin works at. Although Kevin comes onto Rebecca immediately, she recognizes Kevin's playboy ways and rebuffs him; however, the two become good friends. Adam, Kevin's friend who drives a cab to support himself while he pursues his passion for painting, confides in Kevin about his girlfriend Nina and his suspicions she is having an affair. When Adam tries to initiate sex with Nina later at home, she tells him she is tired. Quickly realizing he may become suspicious, Nina changes her mind and decides to sleep with him; although, unbeknownst to Adam, she has just come back from sleeping with her lover.
Kevin and Nina meet in a Catholic church where he tells her that Adam suspects she is cheating on him. Nina is alarmed and asks Kevin if Adam knows who her lover is. It is revealed Kevin is the man with whom she is cheating on Adam with, stemming form her feelings of being neglected by Adam. The two express guilt over deceiving Adam, but they also acknowledge they cannot stay away from each other. Nina also feels that Adam is not over his ex-girlfriend, Kate, who left him for another woman, Anne, after coming out as a lesbian.
Adam, figuring out Kevin is the man sleeping with Nina, confronts him at the bar where Kevin and Rebecca work. Kevin argues Adam was not treating Nina right and claims Adam is not truly in love with her because he has not gotten over his ex. Adam recognizes some truth in what Kevin says, but he still angrily smashes a shot glass against the bar wall before storming out.
Rebecca, being new in town and unlucky in love, meets Anne at a coffee shop. Even though she does not have a serious interest in being a lesbian, she decides to sleep with Anne to see if it excites her more than sleeping with men, which has so far been underwhelming for her. Her first lesbian experience with Anne is interrupted by Kate who returns home early after finally coming out of the closet to her parents. Catching Anne and Rebecca in bed together, Kate walks out. Rebecca, realizing she is not really a lesbian, does not see Anne again out of embarrassment.
Kate is left heartbroken by Anne's transgression. Anne, on the other hand, has been looking for a reason to break it off with Kate, who is the younger of the two and more serious about the relationship. Anne does not like the domestic routine the two have settled into and tells Kate that she has never been very good at monogamy.
After confronting Nina about her affair with Kevin, Adam and Nina break up. Learning Kate is no longer with Anne, Adam sees it as an opportunity to get back together with her, although she tells him it's not possible. Adam meets Rebecca when he picks her up in his cab on her way to a blind date. They recognize each other from his blow-up in the bar and are instantly attracted to each other. Although Rebecca warns Adam that she is not very comfortable with her own body and does not feel terribly connected to it in bed, Rebecca discovers sex with Adam is better than any experience she has had before.
With Nina and Adam's relationship over, Kevin tells Nina that their relationship was not only sex and that he's in love with her. Nina, knowing Kevin's past indiscretions of dumping women after he sleeps with them and loses interest, does not believe his declaration and tells him she does not want to see him again. Meanwhile, Adam and Rebecca are happy until Kate calls him and tells him she wants to get back together and wants him to father a child. He is initially angry with Kate, telling her that her timing is way off and he is now seeing someone else. After thinking it over, he regretfully breaks up with Rebecca to get back with Kate. Hurt, Rebecca tells Adam that she is the one that broke Kate and Anne up when Kate caught the two in bed, saying she supposes Adam leaving her makes her and Kate "even". She also tells Adam not to call her when Kate inevitably breaks his heart again.
Kate tries to settle into the rekindled relationship with Adam, but after realizing that she is more attracted to women, she breaks up with him again. However, instead of diving into another relationship, Kate has decided to stay single for now and try to get to know herself. Nina turns up pregnant, but does not know if the baby is Kevin's or Adam's because she slept with both of them in the same night. Kevin still professes his love for Nina, but she is still suspect of his true feelings. Adam finds out she is pregnant, but with the three of them not knowing whose child it is, everything is put on hold. Adam finally goes to Nina's place to have it out with her over who is the father of her baby. He finds Nina and Kevin there together, telling Adam that they have decided to get married. Adam is angry but acquiesces, seeing that Kevin really loves Nina. Nina tells both of them she does not want to know who the biological father of her child is and tells Adam that she and Kevin are going to raise the child. Rebecca, hearing about everything that happened from Kevin, and knowing that Adam would not call her, goes to see him, and the two resume their relationship.
In his review for Variety, critic Emanuel Levy wrote, "This love poem to San Francisco and its singles scene recalls Woody Allen’s cinematic infatuation with Manhattan, in a movie that attempts to integrate the city’s distinctive landscape and spirit into its episodic narrative. In execution and structure, however, Little City is more in the vein of Cameron Crowe’s Seattle-set Singles, a seriocomic view of life, love and relationships within a clique of disparate but interconnected characters."[3]
Levy praised the script, which he said "offers some sharp lines about San Francisco as a close-knit, often claustrophobic community, such as Adam’s observation that 'people who are smart and ambitious move to New York, people who are just smart move to San Francisco, and people who are just ambitious go to Los Angeles.'"[3] He added, "While the entire felicitous cast rises to the occasion, and Bon Jovi and Charles endow their roles with charm, ultimately the film belongs to the women."[3] However, Levy said the film is dragged down by "Benabib’s penchant for asides, voiceover narration and confessions, formal devices that does not add much to the proceedings and unnecessarily disrupt the flow of the narrative."[3]
Nathan Rabin of The A.V. Club wrote, "Little City is not a bad movie, exactly, and it does feature plenty of lovely San Francisco scenery, but it does not have anything to say that has not already been said in countless other films about aimless twentysomethings living and loving somewhere on the West Coast."[4]
This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: the correct way to use reviews as sourcing is not just to say "the novel was reviewed in publication", it's to actually quote some of the things the review said about the novel. Please help improve this article if you can.(November 2022) (Learn how and when to remove this message)
While drifting in space, lost, due to navigational failure, a mineral scout discovers God. When word gets out, academics from the studiums across Orion scramble to gain the Entity's favour. However, not all the sentients of Orion hold this 'god' in awe - some, like the philosophers of Scolar and the Transhuman's of Extropy are deeply suspicious. Onto the grand stage of inter-planetary academic politics, intellectual conceit and dubious theology walks Baronessa Mira Fedor. Her planet has been torn apart by the invasion of a race of giant tardigrades. Only the Orion League of Sentient Species can lend aid, but OLOSS are preoccupied with communicating with god. Mira, together with the larrikin, misogynist Jo-Jo Rasterovich, is left to her own resources to find help. In doing so she unmasks a galaxy-size intrigue.
Windows Vista is a major release of the Windows NT operating system developed by Microsoft. It was the direct successor to Windows XP, released five years earlier, which was then the longest time span between successive releases of Microsoft Windows. It was released to manufacturing on November 8, 2006, and over the following two months, it was released in stages to business customers, original equipment manufacturers (OEMs), and retail channels. On January 30, 2007, it was released internationally and was made available for purchase and download from the Windows Marketplace; it is the first release of Windows to be made available through a digital distribution platform.[7]
Development of Windows Vista began in 2001 when it was codenamed "Longhorn"; originally envisioned as a minor successor to Windows XP, it gradually included numerous new features from the then-next major release of Windows codenamed "Blackcomb", after which it was repositioned as a major release of Windows, and it consequently underwent a protracted development that was unprecedented for Microsoft. Most new features were prominently based on a new presentation layer codenamed Avalon, a new communications architecture codenamed Indigo, and a relational storage platform codenamed WinFS — all built on the premature .NET Framework; however, this proved to be untenable due to incompleteness of technologies and ways in which new features were added, and Microsoft changed the project in 2004. Many new features were eventually reimplemented during development, but Microsoft ceased using managed code to develop the operating system.[8]
The ambitiousness and scope of these changes, and the abundance of new features earned positive reviews, but Windows Vista was the subject of frequent negative press and significant criticism. Criticism of Windows Vista focused on driver, peripheral, and program incompatibility; digital rights management; excessive authorization from the new User Account Control; inordinately high system requirements when contrasted with Windows XP; its protracted development; longer boot time; and more restrictive product licensing. Windows Vista deployment and satisfaction rates were consequently lower than those of Windows XP, and it is considered a market failure;[9][10] however, its use surpassed Microsoft's pre-launch two-year-out expectations of achieving 200 million users[11] (with an estimated 330 million users by 2009).[12] On October 22, 2010, Microsoft ceased retail distribution of Windows Vista; OEM supply ceased a year later.[13] Windows Vista was succeeded by Windows 7 in 2009.
Mainstream support for Windows Vista ended on April 10, 2012 and extended support ended on April 11, 2017.[6]
Microsoft began work on Windows Vista, known at the time by its codename "Longhorn", in May 2001,[14] five months before the release of Windows XP. It was originally expected to ship in October 2003 as a minor step between Windows XP and "Blackcomb", which was planned to be the company's next major operating system release. Gradually, "Longhorn" assimilated many of the important new features and technologies slated for Blackcomb, resulting in the release date being pushed back several times in three years. In some builds of Longhorn, their license agreement said "For the Microsoft product codenamed 'Whistler'". Many of Microsoft's developers were also re-tasked to build updates to Windows XP and Windows Server 2003 to strengthen security. Faced with ongoing delays and concerns about feature creep, Microsoft announced on August 27, 2004, that it had revised its plans. For this reason, Longhorn was reset to start work on componentizing the Windows Server 2003 Service Pack 1 codebase, and over time re-incorporating the features that would be intended for an actual operating system release. However, some previously announced features such as WinFS were dropped or postponed, and a new software development methodology called the Security Development Lifecycle was incorporated to address concerns with the security of the Windows codebase, which is programmed in C, C++ and assembly. Longhorn became known as Vista in 2005. Vista in Spanish means view.[15][16]
Desktop screenshot of Windows Longhorn build 4074, showing the Start menu, an early version of Windows Desktop Sidebar, Windows Explorer, and the Slate visual style
The early development stages of Longhorn were generally characterized by incremental improvements and updates to Windows XP. During this period, Microsoft was fairly quiet about what was being worked on, as their marketing and public relations efforts were more strongly focused on Windows XP, and Windows Server 2003, which was released in April 2003. Occasional builds of Longhorn were leaked onto popular file sharing networks such as IRC, BitTorrent, eDonkey and various newsgroups, and so most of what is known about builds before the first sanctioned development release of Longhorn in May 2003 is derived from these builds.
After several months of relatively little news or activity from Microsoft with Longhorn, Microsoft released Build 4008, which had made an appearance on the Internet around February 28, 2003.[17] It was also privately handed out to a select group of software developers. As an evolutionary release over build 3683, it contained several small improvements, including a modified blue "Plex" theme and a new, simplified Windows Image-based installer that operates in graphical mode from the outset, and completed an install of the operating system in approximately one third the time of Windows XP on the same hardware. An optional "new taskbar" was introduced that was thinner than the previous build and displayed the time differently.
The most notable visual and functional difference, however, came with Windows Explorer. The incorporation of the Plex theme made blue the dominant color of the entire application. The Windows XP-style task pane was almost completely replaced with a large horizontal pane that appeared under the toolbars. A new search interface allowed for filtering of results, searching for Windows help, and natural-language queries that would be used to integrate with WinFS. The animated search characters were also removed. The "view modes" were also replaced with a single slider that would resize the icons in real-time, in the list, thumbnail, or details mode, depending on where the slider was. File metadata was also made more visible and more easily editable, with more active encouragement to fill out missing pieces of information. Also of note was the conversion of Windows Explorer to being a .NET application.
Most builds of Longhorn and Vista were identified by a label that was always displayed in the bottom-right corner of the desktop. A typical build label would look like "Longhorn Build 3683.Lab06_N.020923-1821". Higher build numbers did not automatically mean that the latest features from every development team at Microsoft was included. Typically, a team working on a certain feature or subsystem would generate their working builds which developers would test with, and when the code was deemed stable, all the changes would be incorporated back into the main development tree at once. At Microsoft, several "Build labs" exist where the compilation of the entirety of Windows can be performed by a team. The name of the lab in which any given build originated is shown as part of the build label, and the date and time of the build follow that. Some builds (such as Beta 1 and Beta 2) only display the build label in the version information dialog (Winver). The icons used in these builds are from Windows XP.
At the Windows Hardware Engineering Conference (WinHEC) in May 2003, Microsoft gave their first public demonstrations of the new Desktop Window Manager and Aero. The demonstrations were done on a revised build 4015 which was never released. Several sessions for developers and hardware engineers at the conference focused on these new features, as well as the Next-Generation Secure Computing Base (previously known as "Palladium"), which at the time was Microsoft's proposed solution for creating a secure computing environment whereby any given component of the system could be deemed "trusted". Also at this conference, Microsoft reiterated their roadmap for delivering Longhorn, pointing to an "early 2005" release date.[18]
By 2004, it had become obvious to the Windows team at Microsoft that they were losing sight of what needed to be done to complete the next version of Windows and ship it to customers. Internally, some Microsoft employees were describing the Longhorn project as "another Cairo" or "Cairo.NET", referring to the Cairo development project that the company embarked on through the first half of the 1990s, which never resulted in a shipping operating system (though nearly all the technologies developed in that time did end up in Windows 95 and Windows NT[19]). Microsoft was shocked in 2005 by Apple's release of Mac OS X Tiger. It offered only a limited subset of features planned for Longhorn, in particular fast file searching and integrated graphics and sound processing, but appeared to have impressive reliability and performance compared to contemporary Longhorn builds.[20] Most Longhorn builds had major Windows Explorer system leaks which prevented the OS from performing well, and added more confusion to the development teams in later builds with more and more code being developed which failed to reach stability.
In a September 23, 2005 front-page article in The Wall Street Journal,[21] Microsoft co-president Jim Allchin, who had overall responsibility for the development and delivery of Windows, explained how development of Longhorn had been "crashing into the ground" due in large part to the haphazard methods by which features were introduced and integrated into the core of the operating system, without a clear focus on an end-product. Allchin went on to explain how in December 2003, he enlisted the help of two other senior executives, Brian Valentine and Amitabh Srivastava, the former being experienced with shipping software at Microsoft, most notably Windows Server 2003,[22] and the latter having spent his career at Microsoft researching and developing methods of producing high-quality testing systems.[23] Srivastava employed a team of core architects to visually map out the entirety of the Windows operating system, and to proactively work towards a development process that would enforce high levels of code quality, reduce interdependencies between components, and in general, "not make things worse with Vista".[24] Since Microsoft decided that Longhorn needed to be further componentized, work started on builds (known as the Omega-13 builds, named after a time travel device in the film Galaxy Quest[25]) that would componentize existing Windows Server 2003 source code, and over time add back functionality as development progressed. Future Longhorn builds would start from Windows Server 2003 Service Pack 1 and continue from there.
This change, announced internally to Microsoft employees on August 26, 2004, began in earnest in September, though it would take several more months before the new development process and build methodology would be used by all of the development teams. A number of complaints came from individual developers, and Bill Gates himself, that the new development process was going to be prohibitively difficult to work within.
By approximately November 2004, the company had considered several names for the final release, ranging from simple to fanciful and inventive. In the end, Microsoft chose Windows Vista as confirmed on July 22, 2005, believing it to be a "wonderful intersection of what the product really does, what Windows stands for, and what resonates with customers, and their needs". Group Project Manager Greg Sullivan told Paul Thurrott "You want the PC to adapt to you and help you cut through the clutter to focus on what's important to you. That's what Windows Vista is all about: "bringing clarity to your world" (a reference to the three marketing points of Vista—Clear, Connected, Confident), so you can focus on what matters to you".[26] Microsoft co-president Jim Allchin also loved the name, saying that "Vista creates the right imagery for the new product capabilities and inspires the imagination with all the possibilities of what can be done with Windows—making people's passions come alive."[27]
After Longhorn was named Windows Vista in July 2005, an unprecedented beta-test program was started, involving hundreds of thousands of volunteers and companies. In September of that year, Microsoft started releasing regular Community Technology Previews (CTP) to beta testers from July 2005 to February 2006. The first of these was distributed at the 2005 Microsoft Professional Developers Conference, and was subsequently released to beta testers and Microsoft Developer Network subscribers. The builds that followed incorporated most of the planned features for the final product, as well as a number of changes to the user interface, based largely on feedback from beta testers. Windows Vista was deemed feature-complete with the release of the "February CTP", released on February 22, 2006, and much of the remainder of the work between that build and the final release of the product focused on stability, performance, application and driver compatibility, and documentation. Beta 2, released in late May, was the first build to be made available to the general public through Microsoft's Customer Preview Program. It was downloaded over 5 million times. Two release candidates followed in September and October, both of which were made available to a large number of users.[28]
At the Intel Developer Forum on March 9, 2006, Microsoft announced a change in their plans to support EFI in Windows Vista. The UEFI 2.0 specification (which replaced EFI 1.10) was not completed until early 2006, and at the time of Microsoft's announcement, no firmware manufacturers had completed a production implementation which could be used for testing. As a result, the decision was made to postpone the introduction of UEFI support to Windows; support for UEFI on 64-bit platforms was postponed until Vista Service Pack 1 and Windows Server 2008 and 32-bit UEFI would not be supported, as Microsoft did not expect many such systems to be built because the market was quickly moving to 64-bit processors.[29][30]
While Microsoft had originally hoped to have the consumer versions of the operating system available worldwide in time for the 2006 holiday shopping season, it announced in March 2006 that the release date would be pushed back to January 2007 in order to give the company—and the hardware and software companies that Microsoft depends on for providing device drivers—additional time to prepare. Because a release to manufacturing (RTM) build is the final version of code shipped to retailers and other distributors, the purpose of a pre-RTM build is to eliminate any last "show-stopper" bugs that may prevent the code from responsibly being shipped to customers, as well as anything else that consumers may find troublesome. Thus, it is unlikely that any major new features would be introduced; instead, work would focus on Vista's fit and finish. In just a few days, developers had managed to drop Vista's bug count from over 2470 on September 22 to just over 1400 by the time RC2 shipped in early October. However, they still had a way to go before Vista was ready to RTM. Microsoft's internal processes required Vista's bug count to drop to 500 or fewer before the product could go into escrow for RTM.[31] For most of the pre-RTM builds, only 32-bit editions were released.
On June 14, 2006, Windows developer Philip Su posted a blog entry which decried the development process of Windows Vista, stating that "The code is way too complicated, and that the pace of coding has been tremendously slowed down by overbearing process."[32] The same post also described Windows Vista as having approximately 50 million lines of code, with about 2,000 developers working on the product. During a demonstration of the speech recognition feature new to Windows Vista at Microsoft's Financial Analyst Meeting on July 27, 2006, the software recognized the phrase "Dear mom" as "Dear aunt". After several failed attempts to correct the error, the sentence eventually became "Dear aunt, let's set so double the killer delete select all".[33] A developer with Vista's speech recognition team later explained that there was a bug with the build of Vista that was causing the microphone gain level to be set very high, resulting in the audio being received by the speech recognition software being "incredibly distorted".[34]
Windows Vista build 5824 (October 17, 2006) was supposed to be the RTM release, but a bug, where the OOBE hangs at the start of the WinSAT Assessment (if upgraded from Windows XP), requiring the user to terminate msoobe.exe by pressing Shift+F10 to open Command Prompt using either command-line tools or Task Manager prevented this, damaging development and lowering the chance that it would hit its January 2007 deadline.[35]
Development of Windows Vista came to an end when Microsoft announced that it had been finalized on November 8, 2006, and was concluded by co-president of Windows development, Jim Allchin.[36] The RTM's build number had also jumped to 6000 to reflect Vista's internal version number, NT 6.0.[37] Jumping RTM build numbers is common practice among consumer-oriented Windows versions, like Windows 98 (build 1998), Windows 98 SE (build 2222), Windows Me (build 3000) or Windows XP (build 2600), as compared to the business-oriented versions like Windows 2000 (build 2195) or Server 2003 (build 3790). On November 16, 2006, Microsoft made the final build available to MSDN and Technet Plus subscribers.[38] A business-oriented Enterprise edition was made available to volume license customers on November 30, 2006.[39] Windows Vista was launched for general customer availability on January 30, 2007.[3]
Windows Aero is the new graphical user interface, which Jim Allchin stated is an acronym for Authentic, Energetic, Reflective, and Open.[40] Microsoft intended the new interface to be cleaner and more aesthetically pleasing than those of previous Windows versions, and it features advanced visual effects such as blurred glass translucencies and dynamic glass reflections and smooth window animations.[41] Laptop users report, however, that enabling Aero reduces battery life[42][43] and reduces performance. Windows Aero requires a compositing window manager called Desktop Window Manager.
Windows Shell offers a new range of organization, navigation, and search capabilities: Task Panes in Windows Explorer are removed, with the relevant tasks moved to a new command bar. The navigation pane can now be displayed when tasks are available, and it has been updated to include a new "Favorite Links" that houses shortcuts to common locations. An incremental search search box now appears at all times in Windows Explorer. The address bar has been replaced with a breadcrumb navigation bar, which means that multiple locations in a hierarchy can be navigated without needing to go back and forth between locations. Icons now display thumbnails depicting contents of items and can be dynamically scaled in size (up to 256 × 256 pixels). A new preview pane allows users to see thumbnails of items and play tracks, read contents of documents, and view photos when they are selected. Groups of items are now selectable and display the number of items in each group. A new details pane allows users to manage metadata. There are several new sharing features, including the ability to directly share files. The Start menu also now includes an incremental search box — allowing the user to press the ⊞ Win key and start typing to instantly find an item or launch a program — and the All Programs list uses a vertical scroll bar instead of the cascading flyout menu of Windows XP.[41]
Windows Search is a new content index desktop search platform that replaces the Indexing Service of previous Windows versions to enable incremental searches for files and non-file items — documents, emails, folders, programs, photos, tracks, and videos — and contents or details such as attributes, extensions, and filenames across compatible applications.[41]
Windows Sidebar is a translucent panel that hosts gadgets that display details such as feeds and sports scores on the Windows desktop; the Sidebar can be hidden and gadgets can also be placed on the desktop itself.[41]
Internet Explorer 7 is a significant revision over Internet Explorer 6 with a new user interface comprising additional address bar features, a new search box, enhanced page zoom, RSS feed functionality, and support for tabbed browsing (with an optional "quick tabs" feature that shows thumbnails of each open tab). Anti-phishing software is introduced that combines client-side scanning with an optional online service; it checks with Microsoft the address being visited to determine its legitimacy, compares the address with a locally stored list of legitimate addresses, and uses heuristics to determine whether an address's characteristics are indicative of phishing attempts. In Windows Vista, it runs in isolation from other applications (protected mode); exploits and malicious software are restricted from writing to any location beyond Temporary Internet Files without explicit user consent.
Windows Media Player 11 is a significant update to Microsoft's Windows Media Player for playing and organizing photos, tracks, and videos. New features include an updated GUI for the media library, disc spanning, enhanced audio fingerprinting, instant search capabilities, item organization features, synchronization features, the ability to share the media library over a network with other Windows Vista machines, Xbox 360 integration, and
This program unpacks Playstation 3 Theme files (.p3t) so that you can touch-up an existing theme to your likings or use a certain wallpaper from it (as many themes have multiple). But remember, if you use content from another theme and release it, be sure to give credit!
Download p3textractor.zip from above. Extract the files to a folder with a program such as WinZip or WinRAR. Now there are multiple ways to extract the theme.
The first way is to simply open the p3t file with p3textractor.exe. If you don’t know how to do this, right click the p3t file and select Open With. Alternatively, open the p3t file and it will ask you to select a program to open with. Click Browse and find p3textractor.exe from where you previously extracted it to. It will open CMD and extract the theme to extracted.[filename]. After that, all you need to do for any future p3t files is open them and it will extract.
The second way is very simple. Just drag the p3t file to p3textractor.exe. It will open CMD and extract the theme to extracted.[filename].
For the third way, first put the p3t file you want to extract into the same folder as p3textractor.exe. Open CMD and browse to the folder with p3extractor.exe. Enter the following: p3textractor filename.p3t [destination path]Replace filename with the name of the p3t file, and replace [destination path] with the name of the folder you want the files to be extracted to. A destination path is not required. By default it will extract to extracted.filename.
Nintendo was founded in 1889 as Nintendo Koppai[c] by craftsman Fusajiro Yamauchi and originally produced handmade hanafuda playing cards. After venturing into various lines of business during the 1960s and acquiring a legal status as a public company, Nintendo distributed its first console, the Color TV-Game, in 1977. It gained international recognition with the release of Donkey Kong in 1981 and the Nintendo Entertainment System and Super Mario Bros. in 1985.
1889–1932: Origin as a playing card business[edit]
Original Nintendo headquarters (1889–1930) and workshop in Shimogyō-ku, Kyoto, c. 1889. The right section was eventually rebuilt (pictured below), and the left section was reportedly demolished in 2004.
Nintendo was founded as Nintendo Koppai[d] on 23 September 1889[8] by craftsman Fusajiro Yamauchi in Shimogyō-ku, Kyoto, Japan, as an unincorporated establishment, to produce and distribute Japaneseplaying cards, or karuta (かるた, from Portuguesecarta, 'card'), most notably hanafuda (花札, 'flower cards').[3][4][5][9][10][11] The name "Nintendo" is commonly assumed to mean "leave luck to heaven",[12][11] but the assumption lacks historical validation; it has also been suggested to mean "the temple of free hanafuda", but even descendants of Yamauchi do not know the true intended meaning of the name.[9] Hanafuda cards had become popular after Japan banned most forms of gambling in 1882, though tolerated hanafuda. Sales of hanafuda cards were popular with the yakuza-run gaming parlors in Kyoto. Other card manufacturers had opted to leave the market not wanting to be associated with criminal ties, but Yamauchi persisted without such fears to become the primary producer of hanafuda within a few years.[13] With the increase of the cards' popularity, Yamauchi hired assistants to mass-produce to satisfy the demand.[14] Even with a favorable start, the business faced financial struggle due to operating in a niche market, the slow and expensive manufacturing process, high product price, alongside long durability of the cards, which impacted sales due to the low replacement rate.[15] As a solution, Nintendo produced a cheaper and lower-quality line of playing cards, Tengu, while also conducting product offerings in other cities such as Osaka, where card game profits were high. In addition, local merchants were interested in the prospect of a continuous renewal of decks, thus avoiding the suspicions that reusing cards would generate.[16]
According to Nintendo, the business' first western-style card deck was put on the market in 1902,[4][5] although other documents postpone the date to 1907, shortly after the Russo-Japanese War.[17] Although the cards were initially meant for export, they quickly gained popularity not only abroad but also in Japan.[4][5] During this time, the business styled itself as Marufuku Nintendo Card Co.[18] The war created considerable difficulties for companies in the leisure sector, which were subject to new levies such as the Karuta Zei ("playing cards tax").[19] Nintendo subsisted and, in 1907, entered into an agreement with Nihon Senbai—later known as the Japan Tobacco—to market its cards to various cigarette stores throughout the country.[20] A Nintendo promotional calendar from the Taishō era dated to 1915 indicates that the business was named Yamauchi Nintendo[e] but still used the Marufuku Nintendo Co. brand for its playing cards.[21]
Japanese culture stipulated that for Nintendo to continue as a family business after Yamauchi's retirement, Yamauchi had to adopt his son-in-law so that he could take over the business. As a result, Sekiryo Kaneda adopted the Yamauchi surname in 1907 and headed the business in 1929. By that time, Nintendo was the largest playing card business in Japan.[22]
1933–1968: Incorporation, expansion, and diversification[edit]
Former Nintendo headquarters (1933–1959), rebuilt from the right section of the original building
English company information plate in the former Nintendo headquarters
In 1933, Sekiryo Kaneda established the company as a general partnership named Yamauchi Nintendo & Co., Ltd.[f][5] investing in the construction of a new corporate headquarters located next to the original building,[23] near the Toba-kaidō train station.[24] Because Sekiryo's marriage to Yamauchi's daughter produced no male heirs, he planned to adopt his son-in-law Shikanojo Inaba, an artist in the company's employ and the father of his grandson Hiroshi, born in 1927. However, Inaba abandoned his family and the company, so Hiroshi was made Sekiryo's eventual successor.[25]
World War II negatively impacted the company as Japanese authorities prohibited the diffusion of foreign card games, and as the priorities of Japanese society shifted, its interest in recreational activities waned. During this time, Nintendo was partly supported by a financial injection from Hiroshi's wife Michiko Inaba, who came from a wealthy family.[26] In 1947, Sekiryo founded the distribution company Marufuku Co., Ltd.[g] responsible for Nintendo's sales and marketing operations, which would eventually go on to become the present-day Nintendo Co., Ltd., in Higashikawara-cho, Imagumano, Higashiyama-ku, Kyoto.[4][5][9]
In 1950, due to Sekiryo's deteriorating health,[27] Hiroshi Yamauchi assumed the presidency and headed manufacturing operations.[4][5] His first actions involved several important changes in the operation of the company: in 1951, he changed the company name to Nintendo Playing Card Co., Ltd.[h][4][5][28] and in the following year, he centralized the manufacturing facilities dispersed in Kyoto, which led to the expansion of the offices in Kamitakamatsu-cho, Fukuine, Higashiyama-ku, Kyoto.[4][5][29] In 1953, Nintendo became the first company to succeed in mass-producing plastic playing cards in Japan.[4][5] Some of the company's employees, accustomed to a more cautious and conservative leadership, viewed the new measures with concern, and the rising tension led to a call for a strike. However, the measure had no major impact, as Hiroshi resorted to the dismissal of several dissatisfied workers.[30]
In 1959, Nintendo moved its headquarters to Kamitakamatsu-cho, Fukuine, Higashiyama-ku, Kyoto. The company entered into a partnership with The Walt Disney Company to incorporate its characters into playing cards, which opened it up to the children's market and resulted in a boost to Nintendo's playing card business.[4][5][28] Nintendo automated the production of Japanese playing cards using backing paper, and also developed a distribution system that allowed it to offer its products in toy stores.[4][23] By 1961, the company had established a Tokyo branch in Chiyoda, Tokyo,[4] and sold more than 1.5 million card packs, holding a high market share, for which it relied on televised advertising campaigns.[31] In 1962, Nintendo becam
This program unpacks Playstation 3 Theme files (.p3t) so that you can touch-up an existing theme to your likings or use a certain wallpaper from it (as many themes have multiple). But remember, if you use content from another theme and release it, be sure to give credit!
Download p3textractor.zip from above. Extract the files to a folder with a program such as WinZip or WinRAR. Now there are multiple ways to extract the theme.
The first way is to simply open the p3t file with p3textractor.exe. If you don’t know how to do this, right click the p3t file and select Open With. Alternatively, open the p3t file and it will ask you to select a program to open with. Click Browse and find p3textractor.exe from where you previously extracted it to. It will open CMD and extract the theme to extracted.[filename]. After that, all you need to do for any future p3t files is open them and it will extract.
The second way is very simple. Just drag the p3t file to p3textractor.exe. It will open CMD and extract the theme to extracted.[filename].
For the third way, first put the p3t file you want to extract into the same folder as p3textractor.exe. Open CMD and browse to the folder with p3extractor.exe. Enter the following: p3textractor filename.p3t [destination path]Replace filename with the name of the p3t file, and replace [destination path] with the name of the folder you want the files to be extracted to. A destination path is not required. By default it will extract to extracted.filename.
From a page move: This is a redirect from a page that has been moved (renamed). This page was kept as a redirect to avoid breaking links, both internal and external, that may have been made to the old page name.
Pepsi is a carbonatedsoft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola;[1] the two share a long-standing rivalry in what has been called the "cola wars".[2]
Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, doubling sales by emphasizing its value.
The mid-20th century saw Pepsi targeting the African American market, a then-untapped demographic, with positive portrayals and endorsements from prominent figures, boosting its market share. Despite occasional controversies, such as an aborted Madonna advertisement and the "Pepsi Number Fever" fiasco in the Philippines, Pepsi has remained a prominent global brand, partly thanks to innovative marketing campaigns and sponsorships in sports and entertainment.
Pepsi's rivalry with Coca-Cola, highlighted by the "cola wars", led to significant cultural and market competition, including the "Pepsi Challenge" taste tests and the introduction of New Coke in response. Pepsi's expansion into international markets has seen varied success, with notable ventures into the Soviet Union via a landmark barter deal and enduring popularity in certain regions over Coca-Cola. As of the early 21st century, Pepsi continues to innovate, both in product variations and marketing strategies, while maintaining a significant presence in the global soft drink industry.
It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia[4][3][5] (indigestion) and "Cola" referring to the cola flavor.[5] Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin,[6][5] but pepsin itself was never used as an ingredient to Pepsi-Cola.[3]
The original recipe also included sugar and vanilla.[3] Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.[3]
The original stylized Pepsi-Cola wordmark, used from 1898 until 1905
In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[7]
A 1919 newspaper ad for Pepsi-Cola
In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3] Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi-Cola's assets were purchased by Charles Guth, the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after The Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.[8]
On three occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola Company, which it declined on each occasion.[9]
During the Great Depression, Pepsi gained popularity following the introduction in 1934 of a 12-ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL) servings for about $0.05 a bottle. [10] With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase.[11][12] The jingle is arranged in a way that loops, creating a never-ending tune:
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you."[13]
Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.[14]
The stylized Pepsi-Cola wordmark used from 1951 to 1971. It was reintroduced in 2014.
Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.
The Pepsi logo used from 1971 to 1986. From 1986 to 1991, the wordmark was typeset in Handel Gothic.[15] This logo was used for Pepsi Throwback until 2014.The Pepsi globe and wordmark used from 1997 to 2003The Pepsi globe and wordmark used from 2014 to 2023The current Pepsi globe revealed in March 2023; officially launched on August 23 of that year.[16][17]
From the 1930s through the late 1950s, "Pepsi-Cola Hits The Spot" was the most commonly used slogan in the days of old-time radio, classic motion pictures and early days of television.[18] Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the classic "...Hits The Spot" jingle.
Film actress Joan Crawford, after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965.[19]
Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned a $5 million marketing campaign to coincide with the release of Madonna's song "Like a Prayer", but was cancelled following strong backlash regarding the religious themes in the song's music video.[22] In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people.[23]
In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy.[24] "Project Blue" was launched in several international markets outside the United States in April.[24] The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. The Project Blue design was first tested in the United States in June 1997, and was released that December in preparation for Pepsi's 100th anniversary.[25][26] It was at this point, the logo began to be referred to as the Pepsi Globe.[27]
In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its products by early 2009. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all lower-case fonts for name brands. The brand's blue and red globe trademark became a series of "smiles," with the central white band initially arcing at different angles depending on the product.[28] In March 2023, Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements will also shift from blue to black as their primary color.[29][30]
Walter Mack was named the new president of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying Blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U.S.[31]
Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them.[32] To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field"[33] to lead an all-black sales team, which had to be cut due to the onset of World War II.
A 1940s advertisement specifically targeting African Americans, an untapped niche market that was largely ignored by white-owned manufacturers in the U.S. A young Ron Brown is the boy reaching for a bottle.
In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi while her son (a young Ron Brown, who grew up to be Secretary of Commerce)[34] reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks.
Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result,[33] from insults by Pepsi co-workers to threats by the Ku Klux Klan.[34] On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of The Coca-Cola Company for segregationist governor of GeorgiaHerman Talmadge.[32] As a result, Pepsi's market share as compared to Coca-Cola's shot up dramatically in the 1950s with African American soft-drink consumers three times more likely to purchase Pepsi over Coke.[35] After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.[32]
Journalist Stephanie Capparell interviewed six men who were on the team in the late 1940s. The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers, churches, ladies groups, schools, college campuses, YMCAs, community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to promote Pepsi from the stage. No group was too small or too large to target for a promotion.[36]
Pepsi advertisements avoided the stereotypical images common in the major media that depicted Aunt Jemimas and Uncle Bens, whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi bottles were twice the size.[37]
This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away.[32] In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying "We don't want it to become known as a nigger drink."[38] After Mack left the company in 1950, support for the black sales team faded and it was cut.[31]
Boyd was replaced in 1952 by Harvey C. Russell Jr., who was notable for his marketing campaigns towards black youth in New Orleans. These campaigns, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi's 1954 "Pepsi Day at the Beach" event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. By the end of the event, 125,000 bottle caps been collected. According to The Pepsi Cola World, the New Orleans campaign was a success; once people's supply of bottle caps ran out, the only way they could get more was to buy more Pepsi.[39]
According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the "Pepsi Challenge". These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "cola wars".
In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic".
In 1989, Billy Joel mentioned the rivalry between the two companies in the song "We Didn't Start the Fire". The line "Rock & Roller Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul, while Pepsi used Michael Jackson. Both companies then competed to get other musicians to advertise its beverages.
According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent.[40] Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia, Montana, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin.[41] As of 2024, Pepsi had fallen behind Coca-Cola and Dr. Pepper as the third most popular soft drink in the United States, losing its second place spot to the aforementioned Dr. Pepper, a position it had held since 1985.[42]
Pepsi had long been the drink of French-Canadians, and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product.[44] PepsiCo introduced the Quebec slogan "here, it's Pepsi" (Ici, c'est Pepsi) in response to Coca-Cola ads proclaiming "Around the world, it's Coke" (Partout dans le monde, c'est Coke).
As of 2012, Pepsi is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up. In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share.[45] By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding.[46]
In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy.[47]
Pepsi bottles in Soviet period style in supermarket in Kyiv, Ukraine
In Russia, Pepsi initially had a larger market share than Coke, but it was undercut once the Cold War ended. In 1972, PepsiCo struck a barter agreement with the then government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi.[48][49] This exchange led to Pepsi being the first foreign product sanctioned for sale in the Soviet Union.[50]
Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "cocacolonization", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the reform policy of the Soviet Union under Mikhail Gorbachev.[51] Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book Generation P.
In 1992, following the dissolution of the Soviet Union, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system and Pepsi with the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.[52]
Pepsi was introduced in Romania in 1966, during the early liberalization policies of Nicolae Ceaușescu, opening up a factory at Constanța in 1967. This was done as a barter agreement similar to the one in the USSR, however, Romanian wine would be sold in the United States instead. The product quickly became popular, especially among young people, but due to the austerity measures imposed in the 1980s, the product became scarce and rare to find. Starting from 1991, PepsiCo entered the new Romanian market economy, and still maintains a bigger popularity than its competitor, Coca-Cola, introduced in Romania in 1992, despite heavy competition during the 1990s (sometime between 2000 and 2005, Pepsi overtook Coca-Cola in sales in Romania).[53]
Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to expand operations in Israel to fears of an Arab boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.[54]
This article is about the mascot of Pepsi. For the game featuring the mascot, see Pepsiman (video game).
Pepsiman is an official Pepsi mascot from Pepsi's Japanese corporate branch, created sometime around the mid-1990s.[55] Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution.[56] Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda.[57]
Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Pepsiman is mostly silent, and he has no face except for a hole that opens up whenever he delivers a Pepsi.[58] Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi Twist; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava.[59]
In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers.[60] In this game, Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst." He does not appear in any other version or sequel. In 1999, KID developed a video game for the PlayStation entitled Pepsiman. As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials.[61][62][63]
Despite largely being considered a financial failure, Pepsiman has developed a cult following due to its over the top and nonsensical premise.[64][65]
In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Cup Series driver Jeff Gordon signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002.[73]
